AUTUMN DENIM SANTA COMES EARLY || B-SIDE JEANS: THE AUTHENTIC REVERSIBLE JEANS

EDERN

 I'm kinda speechless cos these are just so amazing.... WOW. Melting'Pot are re-launching their historical B-Side totally reversible jean for Fall Winter '13. My favs so far are the Edern and Emma ...haha don't care if Emma's womens, i would rock em.  

In 2011, Meltin’Pot - the pioneering and authentic Italian denim brand  launched its international stylist/blogger creative initiative – Style Me Up, which was an enormous success. The brand worked with 12 International names including: Toyko Dandy, Stefano Guerrini, Denimology, Andrew Davis, The Denim Guy and The Urban Gent to recreate, style and shoot 3 individual looks using the brands seasonal collections for the re-launch of the Meltin’Pot online shop.

To celebrate the launch of the 2013 Fall Winter collection, Meltin’Pot is proud to announce Style Me Up 2 in collaboration with www.highsnobiety.com. The first example of this creative project is based around the brands Fall Winter collection andi s one of the hallmark features of this 19 year old denim brand and its iconic B-Side reversible jean style. B-side was first launched back in 1994 and was the one of THE first reversible jeans to appear on the market.

This model of jean has been cleverly engineered using a single piece of fabric but with a different contrasting fabric on each side. Completely reversible, it has been reproduced in 4 different seasonal styles for Fall Winter ’13 and is tipped to be a denim seasonal collectable hot item for true denim aficionados.

Style Me Up 2 will launch with one of the most influential online lifestyle and fashion magazines of today Highsnobiety. Highsnobiety has steadily been building a strong brand name for itself online with over 2.5 million monthly visitors. The blog/magazine sits today among the most visited global sources for inspiration in the fields of fashion, sneakers, music, art and lifestyle culture.

Highsnobiety and Meltin’Pot will together present 3 different styled looks for the Fall Winter ’13 season, featuring the Meltin’Pot B-Side pieces and main collection. The first two of these shots will go live in an International preview on the 7th October on http://highsnobiety.com and the remaining additional looks will be launched and featured online and recreated in key international Meltin’Pot stockists windows from this month, when B-Side will officially launch in retail sites and online at www.store.meltinpot.com.

EDDIE

EMMA

ESTELLE

Melting'Pot Autumn Winter 2013 Menswear Collection

Meltin'Pot Jaden jacket made from Barracuda in 100% cotton canvas with cordura inner and waterproof zipper.

 The new Melting Pot collection for aw13 is a pure celebration of close to 19 years of the brand's history, experience and expertise within the international denim market place. This collection, like no other pays homage to some of the best Melting Pot denim moments and key pieces from their historical archives.

Melting Pot Fulk Hoodie

Nautica Jeans Co. S/S 13 AD Campaign featuring Justin Hopwood

 

Model Justin Hopwood features in Nautica's Spring summer 2013 ad campaign shot by Blair Getz Mezibov.

Brand Focus: Our Legacy

This week’s brand focus is on Our Legacy, a menswear brand all the way from the Swedish capital. The minimalist and vintage-inspired brand reflects the stylish streets of Stockholm and has a sense of deconstructivism in its men’s fashion collection. Whilst Margiela was a big pioneer of this style for womenswear back in the 80s, there’s very little evidence of it in men’s fashion. And if it’s shown itself on the catwalks, it’s still an unobtainable look for the ordinary high street man.

Our Legacy is a very unique brand for men who appreciate the beauty and simplicity of deconstructivist fashion.  To describe this clothing brand, it could be said that it’s completely unapologetic, organic to its core and a controlled kind of chaos which is rare in today’s regimented fashion industry.

Key Pieces for SS13

What’s really stood out for most male shoppers is the vintage care and attention. Taking the most interesting and unique tailoring techniques and influences from some of our most desirable decades in fashion, Our Legacy shirts and tees are constructed to look a little alien in our century.

Some key pieces which really highlight this in SS13 include:

·         1940s Twisted Indigo Blue Oxford Shirt – this shirt is made from 100% cotton and features a minimalist button collar with luxurious Mother of Pearl buttons for something a little bit different.

·         1950s Dirty Pink Vintage Oxford Shirt – this shirt has a romantic element yet the manly tailoring remains. With a button down collar, curved hem and a relaxed fit, this shirt is an interesting piece to add to your spring wardrobe. 

·         Great Sweat 50s Sweater – with raglan sleeves, ribbed crew neck and a boucle finish which imitates the raw look of a stone surface, this classic jersey has a very funky twist. 

If you want to see a full range of what’s in for SS13, check out Oi Polloi's Our Legacy shirts and sweaters. 

How to Style Our Legacy Clothing 

Our Legacy clothing is a simple yet very considered brand. In terms of design, the processes are complex and intricate. In terms of look, the message is simple and minimal in every way. The SS13 collection is designed by deconstructing the complications of today’s modern menswear and taking a piece back to its unfinished state; this is where the raw element is apparent.

To style Our Legacy shirts and sweaters, it’s all about being effortless. A simple pair of jeans, no fuss and no need for over complicated accessories – and that’s your formula right there.