|Nick Wooster || Image via Streetfsn|
We are the Instagram generation of thumb pushers who crave social acceptance from as little as a like on instagram to a reblog on tumblr. For a generation that's obsessed with celebrities and instant fame, nothing guarantees a short cut to these things more than tattoos. A few decades back, tattoos had a lot more meaning, but these days, things as reckless as a drunken night out can leave a gen y'er with a full tattoo sleeve by the time he/she is sober. Is fashion to blame for this new tattoo craze?
|Philip Plein SS14 Underwear Campaign shot by Steven Klein|
|Pitti Uomo Streetstyle via Streetfsn|
With so many young people interested in fashion more than ever, with the democratization of the industry thanks to the internet, the amount of influence the industry possesses is a lot stronger than it was decades ago. A few years back, not too far, many models were not allowed to have visible tattoos if they wanted to work with big brands. They would even have make up artists cover up tattoos in other discrete parts of the models body. These days designers and label cast models specifically with tattoos for their shows or ad campaigns. Nicola Formichetti at Diesel and Philipp Plein are notorious for inked models.