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Read an interesting article on Hypebeast which was well written by Robert Marshall. It talked about how fashion and style is starting to look uniform and not unique. The internet has helped style dissipate far quicker and in turn moved clothes off the shelves from high street stores to designer thanks to global trends. Read excerpts from the piece below
Although trade still serves as a catalyst for consumer culture diffusion, fashion’s forgone brick and mortar marketplace has since been succeeded by the invention of the internet and its sophisticated e-commerce tools. This international expansion makes it much more accommodating for consumers to purchase garbs from countless brands located all over the world; be it a startup clothier spotted on Kickstarter, luxury wear retailing through MR PORTER, or even popular streetwear within the Hypebeast Store.
The accessibility of product on a global scale is fairly reliant on consumers sharing ideals for what is fashionable. Gone are the days where enthusiasts looked to designer runway showings or subscription-based services offered by regional print style magazines as the go-to source for discovering what is considered in vogue.
Read in Full HERE
Saturday, July 27, 2013
HYPEBEAST: Is the Internet Making Us All Dress the Same?
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