Hurley has announced that they will partner with iconic artist C.R. Stecyk III to debut his new short film FIN on February 8th at Hurley's H Space Gallery in
Costa Mesa, CA. Taking inspiration from the film, Hurley is also
creating a limited-edition printables collection featuring art and
photography captured during the film's creation.
"Stecyk
is both a celebrated chronicler of the art, surf and skate cultures as
well as a longtime friend to the Hurley brand. When he told us of his
plans for the film, we couldn't pass up the opportunity to work together
to bring his vision to life," states Jason Maloney, Hurley's Director
of Art.
FIN,
the first installment in an evolutionary series of digital film shorts,
details Stecyk's method of working with a wide variety of personages in
the southern California region and reflects the social and sonic
landscapes in which these creators inhabit. People whose work has been
documented so far include Von Dutch, Ed "Big Daddy" Roth, Evel Knievel,
Dave Sweet, Julian Ness, Tom Blake, Dale Velzy, Tyler Hatzikian, Scott
Anderson, Mitch Abshere, Scotty Stopnick, Mike Ness, and Roland Sands.
The featured soundtrack is also a nod to West Coast visionaries, with
Social Distortion, Breakdown, Tommy Guerrero and Steve Alba and the
Powerflex 5 contributing to the project.
"FIN investigates
artisan garage culture. It will offer insights into an assortment of
individuals who incorporate traditional do-it-yourself garage
methodology into differing pursuits such as traditional modified
vehicles, surfboards, skateboards, art, music and communications,"
states Stecyk.
The
subsequent printables collection will feature a series of 4 t-shirts
showcasing exclusive artwork and still photography captured during the
making of FIN. The printables collection will be available for purchase on Hurley.com in conjunction with the film's Costa Mesa debut on February 8th. The film will then travel to Hurley's additional H Space galleries in Bali and Tokyo for international premieres.
ABOUT C.R. "CRAIG" STECYK III
C.R.
Stecyk III is an artist/curator who has participated in over three
hundred international art exhibitions. As a longtime chronicler of the
California scene he has written for a variety of publications and
authored a number of books, and catalogues dealing with contemporary
culture. Stecyk was also the production designer and co-writer of the
documentary film Dogtown and Z Boys which won major awards at Sundance and other festivals.
ABOUT HURLEY
"Hurley is a company based on inclusion,"
says chairman and founder Bob Hurley. This philosophy applied to Bob
Hurley's early years as a Huntington Beach shaper, working with friends
alongside the world's best athletes to make a better surfboard. It
applied to the company's launch in 1999, when Hurley decided to start a
brand that was a true microphone for youth. In 2002, Hurley was acquired
by Nike - the largest and most influential sporting brand in the world.
Inclusion remains a guiding principle of the company today, where
innovative products like Phantom Boardshorts and game-changing events
like the US Open of Surfing continue to redefine what is possible in our
world. Hurley headquarters are in Costa Mesa, CA with international
offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com
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