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| Edward Crutchley SS15 |
England
has long been known for its sartorial strength, inventing the suit and home to the
iconic Savile Row, a street dedicated to tailoring. All of this heritage and
sartorial culture seems to have been lost on the new generation of designers
who are mostly inspired by sportswear or its new fancy term ‘active wear’.A
look at most of the spring summer collections from London would reveal an
ubiquitous presence of sports influence. Sweatshirts, hoodies, baseball
jackets, basketball shorts and baggy shorts were reworked by most of the
designers in one form or the other.
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| James Long SS15 |
NasirMazhar has always been a fan of basketball shorts and it’s become his staple
item. James Long became famous for his interesting use of knits and threads for spring 15 he maintained a sporty vibe with appliqued
sweatshirts and shiny baseball jackets.
Newcomer
Edward Crutchley who showed under the Fashion East collective, employed psychedelic
prints to sweatshirts and jogging bottoms. Active wear was simply the order of
the day at the shows and it only shows that the designers are simply reflecting
the vibe from the street.
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| Christopher Shannon SS15 |
Sportswear
has sort of become second skin to a lot of people. Ideally a young kid owns a
pair of sneakers before he owns dress shoes, a hoodie before a suit. In
comparison to tailoring, sportswear is relatively more affordable. Fashion
trends like pairing sneakers with a suit or wearing pool slides with sports
socks have added to the sports allure.
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| Nasir Mazhar SS15 |
