Design duo Saif Bakir and Emma Hedlund delivered a stellar collection at London Collections Men in similar fashion through a presentation. Two things; Armani and Soccer especially the mood form Manchester where Saif grew up influenced the collection. The brand whilst still building up its vibe and aesthetic made a couple of updates to it's staple pieces like its bomber jacket. The color orange was continued from the ss15 collection and feature prominently in this one as well.
Luxe sportswear was the main vibe. The pinstripe wool represented the Armani vibe whilst the bonded denim at the bottom of some of the pieces represent the mancunian spirit. In a way, the collection created a meeting point between Italian sophistication and British attitude. For this season the brand collaborated with Avery Dennison on a print that depicted a football net over pinstripes. This was the duo and Dennisons interpretation of the classic check.
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| White Markings on the sides inspired by football pitch lines |
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| Seasonal print in collaboration with Avery Dennison |
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| Mesh Top Inspired by Football Post Net |
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| Detail: Frayed Striped Wool fused with denim |
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| Coat with Frayed Hem fused with denim |
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