Ximon Lee || Parsons New York |
The
H&M design award now in its 4th season is a competition open to
design graduates from selected
schools worldwide. Like Most Fashion initiatives – MAN,
River Island Design
Forum etc. – the aim is to propel talented designers into launching
successful businesses. Every year applicants drawn from design schools like AMFI (Netherlands), BUNKA
(Japan), HEAD (Switzerland) & more
are whittled down to a few and then one winner is selected to receive the
50,000 EUR prize money, a sponsored show at Fashion Week and a collection for
H&M.
This
year of the 8 finalists, 2 are interestingly menswear designers. Ximon Lee graduated from Parsons in New York and Andreas Eklof from the Swedish School of Textile in Boras. The graduate collections
of both designers are heavy on textile precision and detailing which is a condition
for the award and Lee’s graduate collection of
layered fabrics and exaggerated shapes was inspired by the documentary
“Children of Leningradsky”.
Stockholm-based Andreas used “free-hand” taping to develop new
ideas in outdoors wear, achieving an immediate and improvised effect. Andreas
won this year’s Designers Nest competition for Nordic design graduates during
Copenhagen Fashion Week. The jury for this year’s award include Justin
O’Shea, Tommy Ton, Luella Bartley, Lily Allen, Angelo Flaccavento , Margereta
van den Bosch, Lucinda Chambers, Ann-Sofie Johansson & Paula Goldstein di Principe.
Andreas Eklof || Swedish School of Textile |
H&M Design Award 2015 Jury |
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