H&M Expands its Active Wear with a 2014 Fall/Winter Ski Collection

Continuing their intense focus on sportswear H&M have released their ski collection for fall winter 14. Although it's limited to a few bits and pieces it's nonetheless made up of interesting prints and the tonality of the colors is electric. Usually skiing is sort of an elitist sport and the major players asides the specialist brands were luxury brands like Moncler. It's interesting to see a high street retailer take on these big boys. Available now online.