Tuesday, February 26, 2013

Converse 1970s Chuck Taylor All Star Collection International Launch


Converse debuts its First String Standards 1970s Chuck Taylor All Star collection. Borrowing subtle details of sneakers from the era when Converse was celebrated by iconic rock & rollers, basketball legends who have won championships and skateboarders that have ripped pools, the “70s Chuck” is re-crafted to the specifications of the Chuck Taylor All Star of the ‘70s.

The 1970s Chuck Taylor All Star collection features slight differences that, at first, may only be recognizable to collectors and astute fans; however, upon careful inspection the sneaker features slightly higher rubber foxing along the sole, added cushioning and a slightly more substantial toe box.  Additional vintage details include stitching on the sidewall, a vintage license plate on the heel and super heavy-grade canvas upper.

The original classic black and white sneakers will be available globally on Friday, February 15.The first original colours ever made by Converse in sunflower and crimson, will be available globally in April and additional colours will follow in July. The 1970s Chuck Taylor All Star will be available at Concepts Cambridge in Massachusetts, JUICE in Shanghai, Foot Patrol in London, and HAVEN in Canada for a suggested retail price of £45-£55


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