Milan, January 11th 2013:
Leveraging the success of the Group’s digital strategy, both the
Ermenegildo Zegna and Z Zegna Fall-Winter 2013 fashion shows will be
live-streamed on Zegna’s innovative
Zegna LIVE App which is available for immediate download from iTunes. Through Zegna
LIVE and via the Zegna.com website, fashion-aficionados around
the world can watch the unveiling of Zegna’s latest styles and newest
collections.
What’s
more, the much-anticipated second Hangout with Paul Surridge, Creative
Director of the contemporary Z Zegna line, has been scheduled
for January 13th and 5pm CET. Paul will be joined by
world-renowned bloggers such as Jay Strut (JayStrut.com), Alex Patino
(Bloginity.com), Heiko Kunkel (Olschis-world.de), as well as Tina Craig
(Bagsnob.com) who will moderate the discussion. Since
Zegna pioneered its presence on Google+ Channel with the page Zegna: the Modern Man’s Manual two months ago, the brand has attracted more than 150,000 followers.
The Ermenegildo
Zegna Group is creating a multi-faceted platform of digital initiatives aimed at connecting with its fans more effectively
and encouraging interaction and the exchange of ideas.
From its impressive Zegna
LIVE App and content-rich Zegna.com website to the face-to-face
sharing atmosphere of Google+, the brand is able to listen and respond
to its customers and fashion followers in real-time, in a powerful and
influential way.
No comments:
Post a Comment