Friday, December 7, 2012

Dwyane Wade Names Alejandro Ingelmo as a Creative Consultant


NBA All-Star basketball player Dwayne Wade has named footwear designer Alejandro Ingelmo (www.alejandroingelmo.com) as Creative Consultant in a partnership with China’s leading sportswear company, LI-NING, to create WADE, a new athletic and lifestyle footwear and apparel collection. Dwayne Wade personally selected Alejandro Ingelmo to be the Creative Consultant for WADE, representing Dwayne's first design hire as Chief Brand Officer for WADE. Alejandro's first design for WADE will be a lifestyle/basketball cultural sneaker that leverages the Way of WADE on-court shoe that Wade has been wearing during games this season. The shoe will be available in Spring 2013 after debuting during Alejandro Ingelmo's Fashion Week Presentation in New York City in February 2013.


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