Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS:
DECK), has announced a partnership with Sunbrella® fabrics for a new Sidewalk Surfer™ collection to be
available at retail in January 2012 as part of its spring line. Inspired by the
patio furniture in his own backyard, Sanuk’s founder Jeff Kelley approached
Sunbrella fabrics about collaborating on a project. As a result, Sanuk has
created a unique footwear line for men and women
featuring fade-proof, water repellent Sunbrella fabrics. The
collaboration includes a small collection of styles, ranging from the popular
men’s Overboard and Pick Pocket to a completely new women’s slip-on
silhouette called The Castaway. Each Sunbrella-Edition Sidewalk Surfer is
offered in several colorways, including basic solids and custom, funky, “Sanukified”
patterns.
Sunbrella is
known for stylish, durable, and easy-care fabrics that are typically seen on
boats, indoor and outdoor furniture, awnings and automobile convertible tops.
The partnership with Sanuk brings a new and different perspective to the
Sunbrella brand, expanding its visibility to an entirely new audience.
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