Cheap Monday first hit the scene when they marketed their punk-rock style jeans in 2004. The company became popular as a denim label known for its skull logo with an upside down cross. Within the past few years they've expanded to a full line of high-end apparel yet have still kept their low prices.
However Swedish clothing retailer
H&M has agreed to buy a 60% stake in Swedish denim brand
Cheap Monday for $92million. The denim and fashion brand which will be run as a stand alone subsidiary within the H&M Group.
Cheap Monday first hit the scene when they marketed their punk-rock style jeans in 2004. The company became popular as a denim label known for its skull logo with an upside down cross. Within the past few years they've expanded to a full line of high-end apparel yet have still kept their low prices.
However Swedish clothing retailer H&M has agreed to buy a 60% stake in Swedish denim brand Cheap Monday for $92million. The denim and fashion brand which will be run as a stand alone subsidiary within the H&M Group.
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