H&M opens first store in Japan

H&M the swedish fast fashion line opened it's first store in the glitzy Ginza neighbourhood a couple of blocks from it's competitors Zara and Uniqlo after about a year of rumors. They however plan to open their second store by november in the (more street) harajuku neighbourhood and a third next summer in Shibuya rumored to be the biggest out of the three after construction which began this month would have been completed.