Want to Become the Next Men's Underwear Superstar?

Move over, David Beckham and Cristiano Ronaldo! Garçon Model, a Canadian underwear company, let's you (anyone) pledge on their Kickstarter campaign to become their next underwear model. Due to Kickstarter's nature, the pledging process is open to anyone, and that means you may very well have your golden ticket to underwear world stardom. Real men now have their chance to appear in sexy underwear ads.

Model Buzz Fronts Garcon Model's GM Trunks

Model Buzz is sporting Australian underwear label Garcon Model "GM" white trunks in new photos released recently.

New David Beckham for H&M Bodywear Collection Launches

The new David Beckham Bodywear collection for +H&M is available in stores and online now. The collection features men's underwear and lounge separates. 

Life Imitates Art in The New Garcon Model Underwear Lookbook

In 2012 Garçon Model™ made it  its mission to create premium underwear that men would feel confident in. The Canada based label followed with this cool lookbook that uses ancient Greek Gladiator sculptures as models. 

Calvin Klein Men's Underwear Remains The Most Sought After.

 I don't know the myth surrounding Calvin Klein's Mens underwear that makes it rank at the top of the cool underwear barometer. There's just something about that logo embossed waist band peeking out from our shirts sometimes and the subsequent approval nods we get, seldom physically tho lol. Available at Mr Porter

YMC and London Undercover Sing in the Rain

YMC, the London based brand, has teamed up with umbrella enthusiasts London Undercover to produce two navajo inspired pieces.
Each piece is made with Maple wood which forms the combined shaft & handle. The Navajo External features two subtly different
Navajo style patterns both inside and out, whilst the Navajo Internal's outer is a deluxe Dark Navy poly cotton, with the Navajo print
on the underside.