Lookbook H&M for Brick Lane Bikes

H&M for Brick Lane Bikes Lookbook. A men's cycling collection using more sustainable materials. Release date: March 7th 2013.

H&M's capsule men's collection for Brick Lane Bikes is full of the spirit of modern urban cycling. Designed by H&M and tested by Brick Lane Bikes, each piece has all the technical details needed for better cycling, with the versatile city cyclist style that can be worn all day long. From water repellent rider jackets and articulated blazers to vintage-inspired bike jerseys and caps, the 11-piece collection combines fashion with functionality. Made entirely from more sustainable materials as part of H&M's Conscious work, the collection will be available in around 180 stores and on-line from 7th March, 2013.

Ben Sherman Launch Commercial Street Store

Last week saw the launch of the newest Ben Sherman store on Commercial Street in London's east end. The Launch drew london's hippest crowd to view the new store and celebrate by sipping on cocktails and being entertained with a DJ set by the Horrors and Nick Grimshaw. Nestled between the vibrant antique markets of Spitalfields and Brick Lane’s eclectic corridor of boutiques and bagels, you’ll find Ben Sherman’s newest store, at 106 Commercial Street.