Puma puts purpose back into sneakers collaborations
unlike adidas under the creative directorship of Solange Knowles with these collaboration from British knitwear specialists Sibling. The London based label puts its stamp on the Puma Challenge and Advantage silhouettes with chenille detailing.
Most of the time, footwear seen on the runway during fashion week are ignored in favour of the clothing but it's nice to see interesting bits like this make it into commercial production. They will be available exclusively in the UK to online retailer oki-ni soon.
|Backstage Sibling AW14 via Dazed Digital|