|Ximon Lee || Parsons New York|
The H&M design award now in its 4th season is a competition open to design graduates from selected schools worldwide. Like Most Fashion initiatives – MAN, River Island Design Forum etc. – the aim is to propel talented designers into launching successful businesses. Every year applicants drawn from design schools like AMFI (Netherlands), BUNKA (Japan), HEAD (Switzerland) & more are whittled down to a few and then one winner is selected to receive the 50,000 EUR prize money, a sponsored show at Fashion Week and a collection for H&M.
This year of the 8 finalists, 2 are interestingly menswear designers. Ximon Lee graduated from Parsons in New York and Andreas Eklof from the Swedish School of Textile in Boras. The graduate collections of both designers are heavy on textile precision and detailing which is a condition for the award and Lee’s graduate collection of layered fabrics and exaggerated shapes was inspired by the documentary “Children of Leningradsky”.
Stockholm-based Andreas used “free-hand” taping to develop new ideas in outdoors wear, achieving an immediate and improvised effect. Andreas won this year’s Designers Nest competition for Nordic design graduates during Copenhagen Fashion Week. The jury for this year’s award include Justin O’Shea, Tommy Ton, Luella Bartley, Lily Allen, Angelo Flaccavento , Margereta van den Bosch, Lucinda Chambers, Ann-Sofie Johansson & Paula Goldstein di Principe.
|Andreas Eklof || Swedish School of Textile|
|H&M Design Award 2015 Jury|