British artist From Virginia Ben will be at Selfridges
Oxford Street, London on 22 November between 11am and 7pm
and 23 November between 11.30pm and 6pm solely customizing trainers bought at
Selfridges following his aesthetic.
There would be a
bespoke menu of customization options for a pair of trainers that shoppers can
select from with delivery expected within 4 weeks, just in time for Christmas.
From Virginia Ben
developed his unique style of painted and promoted it via social media where he’s
got a legion of followers on Tumblr and Instagram. It’s good to see Selfridges
identify and collaborate with him.
There would also be music from DJ, presenter and
producer Manny Norte between 1pm - 5pm for a one of a kind shopping experience.
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