British artist From Virginia Ben will be at Selfridges Oxford Street, London on 22 November between 11am and 7pm and 23 November between 11.30pm and 6pm solely customizing trainers bought at Selfridges following his aesthetic.
There would be a bespoke menu of customization options for a pair of trainers that shoppers can select from with delivery expected within 4 weeks, just in time for Christmas.
From Virginia Ben developed his unique style of painted and promoted it via social media where he’s got a legion of followers on Tumblr and Instagram. It’s good to see Selfridges identify and collaborate with him.
There would also be music from DJ, presenter and producer Manny Norte between 1pm - 5pm for a one of a kind shopping experience.