“In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved,” says designer John Varvatos. “He’s a true American Icon and it runs deep in the bloodline. I am proud to be friends with him and his beautiful family.”
The latest John Varvatos campaign follows 18 seasons conceived by Yard and photographed by Danny Clinch, all of which underscore the brand’s affinity for rock ‘n’ roll style-makers. Past collaborators include Jimmy Page and Gary Clark Jr., Paul Weller and Miles Kane, Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash.