Saturday, June 29, 2013

Bucks and Co Menswear SS13 Collection

The young menswear label aims to conquer the male fashion arena of 25-35 year olds with a premium collection inspired by the 'Modern Hunter' favouring the ideology that the Buck epitomises the 'Ultra Alpha Male'. 
"In a world where the 'Hunter' has evolved, he is no longer content with shooting down game and foul, the 'Hunter' gleefully adopts the playing fields of the big city bars and clubs fending off his rivals. The 'Alpha Male' hopes to fulfil his urges without denting his honourable reputation."

The collection due to launch in early Spring 2013 takes inspiration from key elements and details that embodies the classic hunters ensemble, cleverly mixing with a modern day gentleman, keeping the collection young, fresh and appealing, using premium world-first fabrics throughout which have been sourced and developed from the most reputable mills from across Europe and Japan. 

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