Tuesday, February 26, 2013

Smiley launch 2 items with Urban Outfitters

Urban Outfitters has a keen eye for intelligent on-trend design. It’s inclusion of Smiley products furthers the evidence that the Smiley revolution is alive and kicking nearly 35 years after its first major outing in the UK as the unifying symbol of the Rave culture in the 80’s.
The beauty of Smiley’s iconic logo is its universal appeal. You don’t have to be a lover of British musical heritage or an emoticon technogeek. Smiley is a visual way to express a way of life; one of appreciating the best moments in life and wearing your smile in defiance of all the blues in the world. This is how Smiley began, years before Acid House, in 1972 as a way to highlight good news in the media.
Presenting a refined and design-conscious capsule collection, the Urban Outfitters offering comprises of white men and women’s t-shirt with classic all-over Smiley logo designs as well as a unisex sweat stamp marked with a large dominating Smiley icon. As a product, it’s both cheeky and considerate, allowing the wearer to make a statement about themselves or the irony of the state of the world we live in. Either way, each piece comes wrapped in positivity and captures the simple essence of a logo which has transcended above its musical heritage to a truly global pop culture icon.
Urban Outfitters continues its mission to tap into the UK consumer psyche with selective product offerings from both established and emerging brands. We’re proud to be a part of this strategy and I see no better route than utilising our iconic Smiley design; so accessible to any consumer and engaged with on any level, whether you’re just a happy-go-lucky person or a hardcore fan to the birth of British house music’ explained Smiley Marketing Director, Daniel Jay.

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