The new Melting Pot campaign has been shot by Dutch, Amsterdam based, Dennis Duijnhouwer, an analog photographer and also a lover of fake plants, amateur graffiti and Captain Beefheart and his life itself reads like a photographic diary. The new campaign shot in Italy, emulates the themes of the new collection and is colourful, summer free, raw, dynamic and gives an air of freedom which brings alive the brand’s tagline of “Where Life Takes You” via Duijnhouwer’s laid back imagery and accompanying one minute film cut. These also portray both the energy of the brand and those “real” people that wear it and life’s multitude of experiences, that we all live and breathe on a day to day basis, minute to minute and day by night.
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