Monday, January 21, 2013


Joining the celebration of The Brooklyn Nets homecoming to New York, Lacer Headwear will release its first collaboration of the New Year on January 18th in conjunction with Dr Jay's retail stores to release the Brooklyn Lacer snapback. Despite the popularity growth of boutique retailers, Dr Jays has been a retail staple in New York City since 1975, serving the streets of Harlem, Downtown Manhattan and Brooklyn some of the hottest fashion apparel and accessories in the Empire State. 

This exclusive cap features Brooklyn inspired details including the borough's abbreviation "BK" embroidered within a shield (symbolic for strength) resting on top of an embroidered sketched crown centrally woven between the back two panels above the snap opening.  The sketched crown represents the numerous kings and queens that have risen from streets of Brooklyn, symbolizing the historical relationship between royalty and headwear.

The Brooklyn Lacer is sold exclusively at Dr Jay's three flagship NYC locations:
485 Fulton St,
Brooklyn, NY 10458
17 West 34th St
New York, NY 10001
256 125th St
Harlem, NY 10025
Also sold online at and Limited quantities available while supplies last.

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