Throughout
the sixty years of the brand, the Fred Perry shirt has always been the
iconic piece; the standard bearer
for the Laurel Wreath logo. Over six remarkable decades some of the
most influential figures in fashion, music and sport have worn the
shirt. Many have become de facto ambassadors for the brand. Fred Perry
has compiled a list of its 60 most loyal and distinguished
fans with a view to requesting their participation in a charity fund
raising exercise. Designers, musicians and sports people have been sent a
reproduction of the original 1952 Fred Perry shirt and asked to
personalise the shirt with a birthday message or
full-blown customisation. All shirts will be displayed online in the 60
Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year.
Anton Wirjono
Asylum
Azuma Makoto
BEAMS
Bombshelter
Bora Aksu
and many more.
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