Milan
- November 28, 2012 –
Versace is pleased to announce the launch of the
Versace Underwear and Versace Beachwear collections for men and women as of
spring/summer 2013. Iconic elements of the
House such as the Medusa logo, the Greek key motif and signature prints have
been re-interpreted to create a range of modern underwear and beachwear.
“I am thrilled to be offering
Versace Underwear and Versace Beachwear as complete collections,” says
Donatella Versace. “Both are unmistakably Versace and are designed for women
and men who want to look and feel bold and sexy.”
The Women’s Versace
Underwear and Versace Beachwear collections were conceived as a celebration of
colour and print and both characterize the Versace woman on every level. Introduced during the
Versace Men’s spring/summer 2013 fashion show in Milan, the Versace Underwear
and Beachwear collections are composed of classic masculine shapes which have
been reworked using iconic Versace prints and modern materials.
The packaging for Versace
Underwear was art directed by Giovanni Bianco and features photography by Mert
Alas and Marcus Piggott. Candice
Swanepoel and Ryan Barrett were selected as the
respective faces of the inaugural Versace Underwear women’s and men’s
packaging.
Versace Underwear and
Versace Beachwear will be available in Versace boutiques and specialty stores
worldwide from January 2013.
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