NBA All-Star basketball player Dwayne Wade has named footwear designer Alejandro Ingelmo (www.alejandroingelmo.com)
as Creative Consultant in a partnership with China’s leading sportswear
company, LI-NING, to create WADE, a new athletic and lifestyle footwear
and apparel collection. Dwayne Wade personally selected Alejandro
Ingelmo to
be the Creative Consultant for WADE, representing Dwayne's first design
hire as Chief Brand Officer for WADE. Alejandro's first design for WADE
will be a lifestyle/basketball cultural sneaker that leverages the Way
of WADE on-court shoe that Wade has been wearing during games this
season. The shoe will be available in Spring 2013 after debuting during
Alejandro Ingelmo's Fashion
Week Presentation in New York City in February 2013.
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