Wednesday, September 12, 2012

COACH PARTNERS WITH THE SARTORIAILST



To celebrate the launch of Coach’s new ‘Legacy’ collection for AW12, the American brand has collaborated with Scott Schuman of The Sartorialist (http://www.thesartorialist.com/). 

Coach asked Scott to shoot a series of lifestyle photographs of his favourite New Yorkers wearing Coach. The images are shot in Scott’s traditional street style aesthetic. Each photograph captures the subject wearing a Coach ‘Legacy’ bag in their own unique way.  Scott says: “ I think it’s really cool how much freedom a company the size of Coach gives to the artists that it works with. I was very happy that they let me cast it entirely from people from the blog.”




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