Wednesday, September 12, 2012


To celebrate the launch of Coach’s new ‘Legacy’ collection for AW12, the American brand has collaborated with Scott Schuman of The Sartorialist ( 

Coach asked Scott to shoot a series of lifestyle photographs of his favourite New Yorkers wearing Coach. The images are shot in Scott’s traditional street style aesthetic. Each photograph captures the subject wearing a Coach ‘Legacy’ bag in their own unique way.  Scott says: “ I think it’s really cool how much freedom a company the size of Coach gives to the artists that it works with. I was very happy that they let me cast it entirely from people from the blog.”

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