Thursday, April 26, 2012

oki-ni: FOCUS 002 ¦ Denim

The second entry in our new FOCUS series deals with a rugged menswear staple that forms the core of most men's wardrobes.

Denim is a fabric with many qualities: it is rugged and hard wearing; it is expressive and ages with grace; and it is a cultural icon that brings to mind lost legends like Brando and Dean. It is a fabric that creates obsessives; people who could name all the denim mills in Japan or tell you, by sight alone, which laundry techniques have been used to give your jeans that vintage look. But it is also a laid back everyday fabric that is unassuming and undemanding.

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