The mod subculture, encapsulated by Lambretta, is often characterized as a fashion- obsessed and
hedonistic cult of the hyper-cool young adults. Two youth subcultures helped
pave the way for mod fashion by breaking new ground; the beatniks, with their
bohemian image of berets and black turtlenecks, and the Teddy Boys, from which
mod fashion inherited its immaculate dandy look.
The Teddy Boys paved the way for making male interest in fashion
socially acceptable. Lambretta
launches SS12 with a capsule collection of suiting, true to its mod roots. In keeping
with the pristine dandy look the collection comprises two and three-piece tonic
suits, cut with precise lines and accented with contrast detailing. The
silhouette is razor sharp, the two button jackets with narrow lapels are
shorter and trousers slimmer.
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