The mod subculture, encapsulated by Lambretta, is often characterized as a fashion- obsessed and hedonistic cult of the hyper-cool young adults. Two youth subcultures helped pave the way for mod fashion by breaking new ground; the beatniks, with their bohemian image of berets and black turtlenecks, and the Teddy Boys, from which mod fashion inherited its immaculate dandy look.
The Teddy Boys paved the way for making male interest in fashion socially acceptable. Lambretta launches SS12 with a capsule collection of suiting, true to its mod roots. In keeping with the pristine dandy look the collection comprises two and three-piece tonic suits, cut with precise lines and accented with contrast detailing. The silhouette is razor sharp, the two button jackets with narrow lapels are shorter and trousers slimmer.