Saturday, March 31, 2012

Hackett Presents - 1948 Sportswear

Looking back to the halcyon days when London last played host to the internationally renowned games, Hackett London’s 1948 collection draws on the original sporting kit and reinvents the style to put it in a new, modern context. Using a very British regimental palette of red, navy and antique white, the story is a modern take on classic sporting life which sees the Union Jack flag feature in various guises, from jacket linings to breast pocket logos. Embracing a gentleman’s approach to sportswear, Hackett reinforces its partnership with the London Rowing Club and the iconic Oxford and Cambridge Boat Race with blazers embellished with embroidered crests highlighting that the 1948 collection has been inspired as much by the style of the original spectators as it has by the sportsmen participating.

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