Monday, February 27, 2012

Christopher Shannon That's The Reason Why I Love You (AW 12 Review)

British menswear designers are currently giving me an overdose of oxygen and i would not be exaggerating if i said that the menswear day at the just concluded London fashion week AW12 was the happiest day of my life.. well may be there's a bit of exaggeration there as loads of m favorite designers put up an incredible show. Christopher Shannon returned with his signature sporty vibe this time having a more tailored cut. I like the photo print effect and the laser cut joggers which by the way would def be in my wardrobe come fall, leather raglan sleeve, and bright masculine baroque prints. I use the word Masculine here...not trying to sound gender specific but we all know most baroque prints are inherently feminine and it could be argued that baroque prints are the exclusive provenance of the women folk..until now.

His inspiration for this collection was drawn from both film and photography and its very easy to deduce that. He also collaborated with Kickers to serve up interesting footwear. Will keep my eye on the upward progression of this label.

'Three key references serve as a starting point for Christopher Shannon’s AW/12 collection: Mathieu Kassovitz’s gritty 1995 film La Haine; the 1998 photographic exhibition catalogue W’Happen by Jason Evans; and the idea of looking at European dress codes, specifically the subtle differences between the way young urbanites outside the UK dress.

Jacquard knitwear has been inspired by what Shannon calls ‘those graphics you always see in old supermarket windows in Paris’. Tonal jacquard photo knits appear, reworking Shannon’s old campaign imagery into bespoke graphic sweatshirts and jackets'.

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