Tuesday, September 21, 2010

adidas launches first of three Team GB lifestyle collections

adidas, Official Sportswear Partner of the London 2012 Olympic and Paralympic Games, has recently announced Stella McCartney as Creative Director for its adidas Team GB ranges, overseeing the design of both athlete kit and lifestyle range for the adidas brand.

For the first time in Summer Games history the deal will see a top fashion designer work with a leading sportswear brand to design competition wear for both the national Olympic and Paralympics teams.

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