Thursday, August 5, 2010

Austin Reed – Through the Archives: 110 Years of Dressing for Success


Austin Reed opens his first shop on Fenchurch Street.


As part of 'centennial redevelopment' of Regent Street Austin Reed played his part and created in his flagship Regent Street store.


Austin Reed was renowned for its clever advertising developed by artists like Tom Purvis and Fougasse for his cartoons. "It's just part of the Austin Reed service," had become a national catch phrase.


The 1940s were marked by the Second World War where Austin Reed manufactured uniforms for both male and female soldiers. The company's most famous customer was Prime Minister Winston Churchill.

1950’s – Present Day

By the time the business was celebrating its golden jubilee, Austin Reed had retired as chairman but was still very much involved. The focus was to completely modernise the business and this eventually led to the expansion of women's range in the 1980s. This Autumn Austin Reed will be celebrating its 110th Anniversary with a limited edition collection.

1 comment:

Discount Pal Zileri said...

Talk about classic looks. Austin Reed suits are one of the best.

Take note!!! claims no credit for any images featured on this site unless otherwise noted. All visual content is copyright to it's respectful owners. If you own rights to any of the images, and do not wish them to appear here, please contact me and they will be promptly removed.