Wednesday, July 21, 2010


How do you sport your seersucker? Haspel, the iconic American menswear brand best known for creating the seersucker suit, is casting a search for the most unique ways people fashion the signature style as part of its “Sport Your Seersucker” contest. The grand prize winner will receive a trip for two to New Orleans, the city where Haspel was founded and the seersucker suit was born.

From now until August 15, 2010, consumers can visit to submit their individual seersucker looks. Entries will be judged on creativity and originality. The judges include Laurie Haspel Aronson, President, Haspel; Jeffrey Ammeen, Creative Director, Haspel; Durand Guion, Vice President, Men's Fashion Director, Macy's; Karen Alberg Grossman, Editor-in-Chief, MR Magazine and Steven Sicular, Managing Partner-Creative, Graj & Gustavsen. For additional information on how to enter and official rules visit

“As part of seersucker’s resurgence this season, we are seeing it worn in more modern ways - paired with jeans, shorts, T-shirts, tuxedo shirts and even motorcycle jackets,” said Jeffrey Ammeen, Haspel’s creative director. “Haspel is challenging people across the nation to tap into their inner trendsetters and submit their most creative, individual seersucker looks.”

Finalists will be featured on the Haspel web site beginning June 15 and the grand prize winner will chosen by the panel of judges. The grand prize includes coach airfare for two from anywhere in the United States, transportation to and from the airport, a three-night hotel stay, dinner for two each night in some of New Orleans’ finest restaurants, breakfast each day and a tour of the French Quarter.

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