When I read an article from a fashion magazine about Cheap Monday´s commercial success. I was about 20 years old. The older I got the more interested I got about fashion.
I have been concentrating on web marketing. Through social networks such as Facebook and fashion blogs I have gained new customers and contacts and enhanced our brand. On the internet only the sky is the limit!Starting at a time when most label are packing up , what's your success strategy?
In my opinion many new labels (in
What will you say is your brands unique selling point?
We are branding our menswear fashion collection with Scandinavian taste and attitude. Our garments are made of simple fabrics like college, tricot, leather and raw jeans. Simple but stylish!
The pressures of designing for yourself and designing a commercial collection are certainly different, how was the experience in creating your first commercial collection?
Jealousy is a part of Finnish mentality. We don´t boost one another. Trade fairs are out of date, but we have lot of talent and upcomers for international markets. We need more self-confidence and financial investments.
In 10 years time what would you want people to think of when they hear Fernando Korpi?
"From rags to roses!"