Wrangler unveils its new advertising for Spring/Summer 2010: “Red”. Powerfully raw and visceral, the new print campaign celebrates man’s most primal urges. Men and women are captured in the heat of the moment, saturated in red water or caught in a fury of red dust. The ads show Wrangler, original American outdoor denim brand, in full force.
Developed by Fred & Farid Paris, and by Jeff Burton, the latest installment in Wrangler’s “We Are Animals” campaign is highly charged. Adrenaline, tension and passion scream out of each image, the elemental color red fuelling emotions. Each character becomes an embodiment of man’s inner force unleashed, an animalistic alter ego on the rampage.