I started as a fine-art photographer exhibiting in galleries a few years ago when I was about 19 and had the sole pursuit of using photography to express my ideas. I originally spent my younger years painting and sketching, but once my parents bought me my first camera as a Christmas gift, I knew photography was my medium. Now I pursue fashion photography for my career. What interested me the most was that it combined both of my passions of art and fashion together and lets me to collaborate with other talented and creative individuals.
I started working professionally a couple years ago (2007) when some developing models that wanted to improve their books for agencies first scouted me. Since then, I was put in contact with local agencies in Toronto, Canada began working with stylists, local designers, and have been working on bigger and larger projects ever since. Now that I have moved to Paris I am determined to continue that growth and work with talent across Europe over the next year.
The experience has been spectacular and rewarding thus far. Having worked with modeling agencies including Elite Model Management and Next Models from their Toronto Branch and styling agencies also based out of Toronto, it opened my eyes to the world of fashion from this side of the business. I've met wonderful talent who shared with me their global experiences and creativity. It definitely reassured me that this was my ideal career path.
The main difficulties are mainly dealing with and attracting new clients.Since this industry is built upon creativity and communication of ideas. Often a large collaboration of stylists, designers, and the photographer can lead to some conflicts in the vision. However, I have learned to chiefly always satisfy the client's needs. Lastly, in this age where photography has become so commonplace, it is becoming increasingly difficult to make one's portfolio stand out. I now specialize in creating editorial series which I tell more of a story than portraits.
My ultimate goal would be to be signed by a reputable photography agency and have the opportunity to work on major fashion campaigns and shoot for global fashion magazines.While I'm in Paris over the next year, I hope to use this time to establish myself and work across Europe with established and young, upcoming talent.Check out more of his work at http://www.jwuphoto.com/